I mean, WhatsApp logged a mere $15 million in sales throughout the first six months of 2014. WhatsApp, a messaging service that FB acquired for an adjusted $22 billion in February (including stock, cash and future incentives), has been a financially questionable deal from the start.

WhatsApp Goodwill: An Ominous Warning Sign For FB Stock It was the $15.3 billion in goodwill Facebook will attribute to the WhatsApp acquisition it announced earlier this year. The thing FB investors should be most worried about wasn’t the third-quarter report or the company’s forward guidance. While higher costs and less revenue never gets bulls excited, I happen to think Wall Street’s focus is misdirected.

Investors were more concerned with the social network’s forward guidance however, and FB stock dropped more than 7% in morning trading on Wednesday. The prospect of rapidly rising costs and lower-than-expected sales growth next year sent growth investors running. Facebook Inc ( FB) reported third-quarter earnings on Tuesday, exceeding analyst expectations for both earnings and revenue.

Whatsapp inc stock price